Plenary Session 6

Plenary Session 6

The Hype and Myths of Native Advertising and Pay Walls:

An Assessment of Their Real Financial Impact on Media. Moderator: Prof. Lizette Rabe (Stellenbosch University). Panellists: Matthew Buckland, a leading tech media strategist in South Africa (South Africa); Phillip Molefe, Executive Chairman: Media Knowledge (South Africa) ; Dr Francois Nel, Reader in Media Innovation and Entrepreneurship, University of Central Lancashire (UK);  Mr Bilal Randeree, Online Producer and Africa Programme Director for Media Development and Investment Fund (South Africa).