Between Authenticity and Commerce: YouTubers as Brand Ambassadors of
Generation Z – An empirical study on the success factors of influencer marketing by the example of advertising within YouTuber-videos
Budzinski et al.
Does Music Quality Matter for Audience Voters in a Music Contest?
Factors Affecting Credibility of YouTube Influencers
Tuesday 3.3- A Globalized World – Session 2 & 3 – TV/Film- (Courtyard 1)
Chair: Prof Gillian Doyle (UK)
Van Kranenburg H
Mergers and Acquisitions and their Performance in the integrated Information Multimedia Entertainment Sector
Budzinski Oliver & Gaenssle Sophia
The Economics of Social Media Stars: An Empirical Investigation of Stardom, Popularity, and Success on YouTube
Good intentions gone bad? Efforts to create an international audiovisual market and their influences on industries in small countries
Tuesday 3.4- A Globalized World – Session 6 & 7 – International strategies- (Courtyard 2)
Chair: Dr Mashilo Boloka (South Africa)
Managerial Dimensions of Language Difference in Electronic Media
A Literature-based Analysis of China’s New Media Industry Policies
Cinzia et al.
Intertwined relationship between FDI, telecommunications and media development in SSA: A Human Resource Management Perspective