By Francis Mdlongwa GRAHAMSTOWN, South Africa – Financially troubled mainstream media and their journalists need to work harder to build strong personalized relationships with their audiences whom they must also serve personalized news content or kiss their centuries-old business goodbye. This was

Address by Francis Mdlongwa, Director of Rhodes University’s Sol Plaatje Institute for Media Leadership, at the official opening of the 13th summit of the World Media Economics and Management Conference in Cape Town on 7 May 2018. ================================================= The Executive Mayor of