With only 72 days to go to the historic summit of the 2018 World Media Economics and Management Conference in Africa’s ‘Mother City’ of Cape Town from 6-9 May 2018, Professor Sylvia Chan-Olmsted of the University of Florida joins the #WMEMC2018!
Sylvia Chan-Olmsted, Ph.D. University of Florida USA
Sylvia Chan-Olmsted is the Director of Media Consumer Research at the University of Florida. As a professor, she also teaches brand management, consumer and audience analytics, and media management at both graduate and undergraduate levels. Her research expertise includes digital/mobile media consumption, branding, and strategic management in emerging media/communications industries. Her current studies involve audience engagement conceptualization/measurement, development and marketing of mobile media content, cross-platform audience behaviour, branded content, and branding via social/mobile media, especially in the context of young adult consumers.
Dr. Chan-Olmsted has conducted consumer research for the U.S. National Association of Broadcasters, the Cable Center, Nielsen, Google, Huffington Post (Germany), Twitter (Germany), Bertelsmann (Gruner + Jahr), Association of Top German Sport Sponsors (S20 group), the Center for International Business Education and Research, and various industry partners. Recipient of over 20 national and international research awards, Dr. Chan-Olmsted holds the Al and Effie Flanagan Professorship at the University of Florida and is the recipient of the 2014 Award of Honor presented by the Journal of Media Economics for scholarly contribution to the field.
Dr. Chan-Olmsted is the author of the book, Competitive Strategy for Media Firms and co-editor of three books, Media Branding Handbook, Media Management and Economics Handbook, and Global Media Economics. Her book won the Most Significant Contribution to Media Management and Economics Award from the U.S. Association for Education in Journalism and Mass Communication. She has published over 80 refereed articles in the Journal of Marketing Communications; Journal of Broadcasting and Electronic Media; Journalism & Mass Communication Quarterly; Telecommunications Policy; New Media and Society; Journal of Media Economics; International Journal on Media Management, among many others.