The SPI will:
- Make a significant contribution to the sustainability of media in Africa by promoting effective and innovative management and leadership practices.
- Enable editors and media owners and managers to respond to the demands of the competitive and fluid political, economic and technological global environment.
- Provide postgraduate courses and in-service training opportunities in all areas of media management, which prepare students and professionals to excel in leading media enterprises. Conduct ongoing research into media management practice and needs which informs SPI activities and provides professional guidance to leaders in the media industry.
- Provide specific consultancy services to enhance the leadership and management of media organisations.Develop synergies within the School of Journalism at Rhodes University and other resource partners.Maintain, develop and provide efficient administration services.Enhance the quality of SPI’s activities through ongoing critical reflection and evaluation; and
- Promote the profession of media management and develop the SPI’s profile, services and capacities to ensure a long-term contribution.