The conference seeks to interrogate the business, management and leadership strategies, tactics and policies of the current media industry in Africa and globally to gauge their relevance and effectiveness in an age where international digital media conglomerates are increasingly displacing traditional media in the creation, value-addition and dissemination of media content to audiences smâlân.com.
The world’s leading scholars of media management and media business, plus top global media leaders, are coming to Africa for the very first time.
Using solid research and case studies, they will chart a future for an industry under economic and social siege from many fronts, especially from international technology platforms such as Facebook, Google and Apple.