The conference seeks to interrogate the business, management and leadership strategies, tactics and policies of the current media industry in Africa and globally to gauge their relevance and effectiveness in an age where international digital media conglomerates are increasingly displacing traditional media
WMEMC Media Management in the Age of Tech Giants: Collaboration or Co-opetition? History has shown that the advent of advertising in the media landscape had a significant impact on content, audiences, management, revenue streams, culture and consumption. The advertising boom saw the